Artist : Christina Grimmie
Song Title : 'The One I Crave'
Director's Name : Rebecca Brown
Summary of My Idea : My idea is to have a mix of
narrative and performance; having the 'artist' be the performer and the
narrative, breaking the fourth wall in several places to 'talk' to the audience.
I also plan to have to video swap between the 1940's-50's to 2014, going from black and white to colour. I would like the video 'swaps' to happen like a transition, for example someone spins into the camera and when it spins out it changes time periods, others I would like to be like old TV static. I would put these 'swaps' in between the verse and the chorus, keeping the set the same, but changing the time period. The performance and narrative will be a mix of both in both time periods, maybe a bit more narrative in the 1940-50's time period.
I also plan to have to video swap between the 1940's-50's to 2014, going from black and white to colour. I would like the video 'swaps' to happen like a transition, for example someone spins into the camera and when it spins out it changes time periods, others I would like to be like old TV static. I would put these 'swaps' in between the verse and the chorus, keeping the set the same, but changing the time period. The performance and narrative will be a mix of both in both time periods, maybe a bit more narrative in the 1940-50's time period.
TREATMENT :
In the song 'The One I Crave' I get the vibe of the 1940-50's as Christina Grimmie and her band decided to make this song swing. This gave me the idea to swap between the 1940-50's and 2014. I'd do this by 'swapping' between the time periods at the start and end of the chorus - the 1940-50's in the verse and the present day in the chorus and bridge. I decided the best ways I could do this is by having 'smart' transitions in-between the two - for example someone's skirt spinning into and out of the camera, when they spin in it will be one time period and when the spin out another, old TV static to break the two apart. Also I the Pentatonix music video for 'Save the World/Don't you Worry Child' music video gave me the idea of the transition of an extreme zoom into someone's face and when the camera zooms out there in a different place, time period.
The season should been seen as autumn as it's the season stuck between the contrasting summer and winter - I feel that this would symbolise that the singer is the same, stuck. At the start of the video I will be relaying this feeling to the audience with footage from a woodland or a autumnal landscape and then go straight into the 1940-50's with a simple 'split' transition from Premiere Pro .
The singer will be sat in an American diner
singing at the camera - being more of a performance at this point, it'll then cut to her with a guy talking and laughing with each other, the body language clearly showing affection. It'll then cut to her with her fiends, once again singing.
On the next verse it will cut to her with another guy on a date, this guy not looking her in the eyes.
Then as the verse ends and starts to go into the chorus we get the first transition of the skirt spin into the camera, 'swapping' time periods. Going to the singer, who is singing into the camera.
Cutting to her around a bonfire with her friends, her looking distracted. This the cuts to her on bonfire night with a guy.
We then fade to black and then were back to the 1940-50's. Where they are outside, she's with a new guy looking bored and all he is doing is talking - lots of hand gestures.
She then turns towards the camera and sings the last lines of the verse. This verse being more performance than narrative. It then does the face zoom transition at the end of the verse to go back into the chorus in the present day. This will have sparklers in the video, once again linking to the bonfire night theme.
It will then go into the bridge where I will split screen it so there is both present day and 1940-50's. Then during the bridge I will keep swapping theses sides round and maybe split the screen so there are four split screens. Then on the final line of the song I will have the singer grab their arm above the elbow and look down - suggesting vulnerability - and have the screen fade to black.
