Planning : Lighting

Poor lighting will drastically change the feel of the music video and drop the quality of it almost immediately. This causes a lot of problems when filming; I need to be able to control this so that the footage doesn't look too exposed or have distorted colouring due to the lights. To stop this from happening I will be either using natural light outside, but with extra help to make sure that the actors faces are well lit and while inside I will use bright light to make sure, once again, that everything is well lit, as bad lighting can end up with results like this:

Furthermore, I can control the level of lighting and keep it constant to ensure that the footage looks the same and that there is no sudden changes to the levels of contrast. In addition, I can adjust the lighting so that I am able to test out colour effects e.g. blue, red or green. However, I will be making the 1940 part of my music video in black and white, so i must assure that the lighting is right for this, which is something I will be testing.

Planning : Casting

Casting is very important for my music video, because I have to use someone who you would expect to see in a pop music video, as well as someone who is able to lip-synch well and convincingly. For this I have looked at many people and photographed the ones that I thought were the most likely candidates that will fit with the genre conventions, and be liked by the target audience.

Female Casting:

This is Evie. I have decided not to use her in my music video because I found that her acting was not very convincing and that her lip syncing was hard to follow, which is hard to edit, therefore I have found her unsuitable for my music video.

Here is Agne, I have decided not to use her in my music video because she is easily distracted and seems unenthusiastic and uninterested; even though she has the perfect 'pop' look, her unenthusiastic approach would most likely mean that the footage would take longer to record and that it wouldn't be that convincing.

This is Amy, I have decided that although she is what I am looking for as an artist, she isn't very comfortable in front of a camera, therefore I decided that she would not suitable for the main part in my music video, but would be more comfortable as a background character used in the 1940's part of my music video.

Finally, I decided that I would use Weronika because she is very confident in front of the camera, she is also available to film when I want; which will cut down filming time. She is also quite good at acting which will make the video better, as it makes it more believable if you have someone who acts. Also she has blonde hair, which is what I wanted my artist to have, thus making her perfect for the part in my film.

Male Casting:

For my male cast members I first looked at Jake to act as one of the males in the song. However, our schedules clashed, thus meaning that I couldn't use him as an actor. He also isn't very confident in front of the camera, making me using him as an actor pointless, as I would not get any confidently filmed footage from him.

This is Jack, I soon decided that he was not appropriate as one of the male characters in the song; as he was unwilling to wear the costume. This, as well as the clashing schedules made me realise that Jack would not be good casting as he would cause problems with the miss-en-scene by refusing to wear the costume.

This is Steven, I have decided that I would cast him as one of the male characters in my music video because he does drama, thus meaning he is very comfortable in front of the camera and can portray emotions better to my target audience. Thus meaning the target audience can connect more with the video, giving it a more emotional value. The only problem is that Steven isn't very available, thus meaning I had to use him for one of the smaller characters in the music video.

I then chose John to play a part in my music video because he is a great actor and very confident in front of a camera - coming from his experience in drama. He is also the most available for filming, which is another main reason why I used him as the most reoccurring male character in the song. So, overall John was perfect to play 'John' in my music video.

This is Oliver I have decided not to use him in my music video because his acting is too stiff and unbelievable, which in a music video is not what you want. I especially wanted my target audience to be able to identify with the characters, which they wouldn't have been able to do with Oliver - thus being the reason I didn't cast him.

This is Josh, I have decided to cast him in my video, but as a very small part. This is because although he can match his schedule to meet the filming schedule, he isn't very comfortable in front of a camera. This is why I casted him, but put him as a small part in my music video.

This is Jayden, I chose him to be in my music video because he is very confident in front of the camera, and does drama- making him a very competent actor. However, I had to give Jayden a smaller role as he hasn't got much free time and could only film one day, which made me put him as a smaller part, although his acting is outstanding.